Joule

Since January 2025, a change in the law lets education staff swap their year-end bonus for a bike lease. GO! seized the chance with Joule, which needed clear communication because leasing runs only through this flexible budget. Joule ran online webinars on bike leasing and the declaration of intent from December 2024, then webinars and test events with the school groups in spring and autumn 2025. Leases run for 36 or 48 months, and most staff ordered through Joule Lokaal, Gazelle being the favourite brand.

Helan chose Joule's all-in formula after a public tender, mainly for its flexibility: staff work across Flanders in very different jobs. Joule delivers and services bikes at home where needed, helped write the bike lease policy and adapted info sessions to each staff group. The launch ran fully online during the COVID period, with a single point of contact. The move of a head office in Ghent led several employees to swap the car for a lease bike.

Ter Heide, a care organisation with four campuses in Limburg, issued a tender for bike leasing for its 650 employees, partly to stand out as an employer. Being able to work with local bike shops was a key criterion, and the density of Joule's dealer network nearby was one of the deciding factors. Staff received simulations with different accessories, attended a test event and get after-sales support, for instance when a flat tyre is handled through the insurance.

Vlaams & Neutraal Ziekenfonds (VNZ) was looking for a way to reward staff while supporting their health and the environment, and chose Joule in October 2022 after a long search. Spreading the cost through monthly pay lowered the threshold to choose an e-bike, and Joule comes to the office for maintenance. Partners Comfoplus and NZVL joined the project as well.