Head of Marketing

Can you turn strategy into growth and real climate impact?

We’re looking for an experienced Head of Marketing to lead and scale Tapio’s marketing efforts. As a strategic thinker and hands-on leader, you’ll own the entire marketing funnel — from positioning and brand to demand generation and revenue contribution.

Who we are

At Tapio, we believe companies have a vital role in addressing climate change, and we’re here to help them take action.
We’re a fast-growing climate tech startup based in the heart of Brussels. Our mission is to make climate action measurable, understandable, and achievable for businesses of all sizes. Our digital platform and carbon methodology empower companies to confidently measure, manage, and reduce their carbon emissions.

Our vision? To help every organization measure and reduce its carbon footprint by leveraging technology and expertise.

Through a unique combination of powerful software and hands-on carbon expertise, we support clients across Europe and beyond in accelerating their sustainable transition. Whether they’re just getting started or scaling established decarbonization strategies, we provide the tools, insights, and guidance they need to make real progress.
We envision a decarbonized future—and we’re building the team, technology, and partnerships to make it happen. If you want to align your career with purpose and impact, Tapio is the place to do it.

🔥 What you’ll be doing

As Head of Marketing, you will:

Strategy & Leadership

  • Own and execute Tapio’s overall marketing strategy in close collaboration with leadership.
  • Lead, mentor, and grow the marketing team across functions (growth, content, brand a,d event).
  • Align marketing efforts with business objectives to drive awareness, demand, and revenue.

Growth & Acquisition

  • Oversee all acquisition channels (paid and organic), optimizing for pipeline impact and CAC.
  • Build and scale performance marketing campaigns (Google Ads, LinkedIn, Meta, Capterra).
  • Use A/B testing, data insights, and funnel analysis to maximize conversion.

Brand & Content

  • Develop and evolve Tapio’s brand positioning across markets and customer segments.
  • Oversee content strategy and storytelling efforts in partnership with the content team.
  • Ensure consistent messaging across campaigns, website, sales materials, and channels.

SEO & Organic Growth

  • Own and implement the SEO strategy to drive qualified traffic and lead generation.
  • Manage keyword research, content briefs, and link-building initiatives.

Marketing Ops & Analytics

  • Build and maintain a high-performance marketing stack and reporting framework.
  • Own dashboards, KPIs, and experimentation processes to guide decisions.
  • Leverage automation and AI tools to scale effectively and intelligently.

Cross-Functional Collaboration

  • Work closely with product, sales, and customer teams to ensure cohesive go-to-market strategies.
  • Support launches, customer education, and product positioning with targeted campaigns.

🎯 Your profile

You’re a strategic, entrepreneurial marketing leader who thrives in a purpose-driven, fast-moving environment.

Must-Haves

  • 7+ years of experience in B2B marketing, in SaaS, tech, or climate tech.
  • Proven success leading marketing teams and building multi-channel strategies.
  • Strong track record in both performance marketing and brand positioning.
  • Expertise in SEO, paid acquisition, content strategy, and CRM/marketing ops.
  • Data-driven mindset with the ability to drive KPIs, attribution models, and ROI.
  • Strong leadership and project management skills — you can drive both strategy and execution.
  • Fluent in English; proficiency in French and Dutch is a strong plus.

Nice-to-Haves

  • Passion for climate tech and sustainability.
  • Experience in cross-functional environments (sales, product, tech).
  • Passion for AI tools, growth hacking frameworks, or international marketing.

💼 What we offer

  • A full-time leadership role with a competitive salary
  • 25 days of paid leave (20 statutory + 5 extra-legal)
  • Meal & eco vouchers, plus home office and internet allowances
  • Health & hospitalization insurance via Alan Delight+
  • A hybrid, flexible work setup with a bright office in central Brussels
  • Autonomy, ownership, and room to grow in a fast-scaling climate tech company
  • A training budget and support for continuous learning (books, events, courses)
  • A collaborative, mission-driven team that values impact, initiative, and good vibes
  • Regular team lunches, after-work events, and offsites
  • And above all: direct impact in the fight against climate change

🎉 Apply Now

Ready to make your impact on climate and clients? We’d love to meet you.

How to apply:

  • Send your CV. 
  • First 15 min to break the ice
  • Take-at-home case study
  • Final interview (1 hour)
  • Meet the team
  • Offer & onboarding 🚀

Let’s build the future of climate strategy, together.Tapio is an equal opportunity employer. We value diversity and welcome candidates of all backgrounds to apply. 🌳